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Succeeding in the New Landscape

International Student Recruitment Strategy & Execution

A Hands-On Workshop
December 13th, 2022 | On the Campus of San Diego State University

REGISTER
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A full-day, hands on workshop for international enrollment leaders

Your key international student markets are not what they used to be. Among our colleagues in this field, we see a tremendous thirst for gathering and evaluating our options, with time to really talk it through. 

 
Join this small-batch planning workshop
 

Hosted by Intead's leaders and Eddie West (San Diego State University), and presented by an awe-inspiring workshop faculty gathered to help you shape the next chapter of your international strategy.

University and private high school leadership will participate in roundtable discussions with your peers and other experienced practitioners in our field.

 

Two Keynotes Not To Be Missed

Luncheon Keynote:
Social Justice - The Student Decision Driver?

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Dr. Jewell Green Winn
Executive Director for International Programs, Tennessee State University, President, AIEA

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 Dr. Adrienne Fusek
Global Board Member, CANIE: Climate Action Network for International Educators

Dinner Keynote:
Chinese Student Influencers Today

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Dr. Yingyi Ma
Director of Asian/Asian American Studies Syracuse University

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Brad Farnsworth
Principal, Fox Hollow
Advisory, Advisory Board Member, Intead

Come with questions, leave with a plan.

Get It Done Track

A full day of discussions ideal for enrollment, admissions, and higher ed marketing professionals responsible for execution. 

Tactical Enrollment Decision Making
 Student Journey and Country Analysis (including China)
Agents, Vendors, and Measurement
 
$350 starting October 31

 Leadership Track

A full day of discussions ideal for leadership positions in enrollment management, admissions, and higher ed marketing.

Big Picture Enrollment Decision Making
 Data Trends, Team Structure, Resource Allocation
Platforms and Vendors of Value

$350 starting October 31

Full-Day Workshop Agenda

7:30 am -8:30 am PST


Hot Coffee, Hot Breakfast
Hot Discussion: Overarching Issues

8:45 am – 12:30 pm PST
 LLeadership TrackLL
 Big Picture Enrollment Decision Making
+ Trend data (what am I missing?)
+ How that applies to my plans and budget
+ What resources do I need?
+ What team structure do I need?
+ Aligning finance structures and tools

8:45 am – 12:30 pm PST

  LGetting It Done TrackLL
 
 Tactical Recruiting Decision Making
+ Student Journey as a framework
+ Developing valuable partnerships
+ Diversifying source countries
+ Improve your agent management

12:30 pm – 1:45 pm PST


Luncheon Keynote: Social Justice as the Student Decision Driver? 

+ JEDI Considerations with Dr. Jewell Green Winn
+ Climate Considerations with Dr. Adrienne Fusek
2:00 pm – 5:00 pm PST
  LLeadership TrackLL
 

 Big Picture Enrollment Decision Making

+ What tech platforms do I pay attention to? Which ones work?
+ How do I consider all of this for: Traditional, Online, Hybrid
+ Measurements/Institutional Buy-in, Justification, and Strategic KPIs
2:00 pm – 5:00 pm PST
 
  LGetting It Done TrackLL
 
Tactical Recruiting Decision Making
+ Digital Marketing
+ China: What to do about it?
+ Vendors of value
+ Measurement/Success Indicators, Justification, and Tactical KPIs

5:00 pm – 5:30 pm PST


Alignment Session: Everyone's Shared Lessons from the Day 

5:30 pm – 6:45 pm PST

Break (Freshen up for a great dinner program)

7:00 pm – 9:30 pm PST

Dinner, Keynote, Discussion & Networking


Chinese Student Decision Making Today with Dr. Yingyi Ma and Brad Farnsworth

Exciting Keynote Speakers

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Dr. Jewell Green Winn
Executive Director for International Programs, Tennessee State University, President, AIEA

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 Dr. Adrienne Fusek
Global Board Member, CANIE: Climate Action Network for International Educators

 

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Dr. Yingyi Ma
Professor of Sociology, Director of Asian/Asian American Studies Syracuse University

 

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Brad Farnsworth
Principal, Fox Hollow Advisory, Advisory Board Member, Intead

Knowledgeable Workshop Hosts

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Ben Waxman
CEO, Intead

 

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Eddie West
Assistant Dean of International Strategy and Programs,
San Diego State University

 

Experienced Workshop Facilitators

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Iliana Joaquin
Digital Campaign Manager,
Intead


 

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Britt Godshalk 
Executive Producer,
Intead

 

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Brad Farnsworth
Principal, Fox Hollow Advisory, Advisory Board Member, Intead

 

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Tony Lee
Chief Visionary Officer,
ICEF

 

Awe-Inspiring Workshop Faculty

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Dr. Emily Kirsch 
 Director of International Relations and Partnerships,
UCLA Extension


 

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Patricia Juza 
Associate Dean and Executive Director of Student Affairs and International Programs,
University of California San Diego, Division of Extended Studies 


 

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Cheryl Delk-Le Good 
Executive Director,
EnglishUSA

 

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Vicki Hall 
Senior Program Manager,
edX

 

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Pamela Jordan
 President,
Idyllwild Arts Foundation

 

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Dr. Kevin Merges
Executive Director of Global Education Programs,
Rutgers Preparatory School


 

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Alexandra Michel
Managing Partner,
College Contact

 

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Alan Preece
Expert in Global Education, Business Transformation, and Operational Management


 

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Chad Schempp
Senior Director of Recruitment, International Programs,
San Diego State University

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Vanessa Andrade 
 Director, International Programs and Partnership
Development & Deputy SIO,
California State University, Northridge


 

Know Before You Go

What is included in the cost of my registration?
Your registration grants you access to the entire slate of the day's activities, including all hands-on sessions, the lunch keynote address, meals, and evening keynote reception. Please note that the speaker list and event agenda are subject to change.
Are meals included with my registration?
Yes, breakfast, lunch, and dinner are included. There will be coffee breaks/snacks throughout the day to keep you energized and engaged
Can I purchase tickets when I get to the workshop?
Registration is required in advance. Space for this can't-miss event is very limited (and we do expect to sell out). Please fill out the form below to register and pay for the track you are interested in. Multiple attendees from a single institution are encouraged as that lends itself to more effective internal discussions and alignment.
Can I cancel my registration if my plans change?
We understand — life happens and the pandemic is not over. Please contact us at info@intead.com if you are unable to attend the workshop after you have already registered. Full refunds will be provided if we receive your cancellation 15 days prior to the event. If you need to cancel after Nov. 29, we can refund 50% of your registration fee.
What is the Covid & Refund Policy?
See "Can I cancel my registration if my plans change?" above.
Where is the workshop being held?
The workshop will be held on San Diego State University's campus. The dinner keynote will be held at a fabulous restaurant in the Gas Lamp District. More details to follow.
Where do I stay?
We are lining up a local hotel in San Diego where a discounted block of rooms will be available for our workshop attendees. All registrants will receive notification of this option very soon. Registrants will arrange for their own accommodation near the SDSU campus.

 

 

Workshop Registration Form

ON THE CAMPUS

Home | San Diego State University

TUE 13 DEC

A Full-Day, Hands On Workshop to diversify and build your global student recruitment plan
san-diego

Share with your team

Excited to join us in December, but still need that sign off from your leadership? Or wanting to share the opportunity with colleagues? Download the Workshop Info Sheet (PDF) using this link to easily share with colleagues and confirm the value of your attendance (and theirs?). 

Download Workshop Info